Trading Links - Is It Still A Strong Marketing Method - Web Design

Just about everybody in the Internet marketing field know that backlink building can definitely make or break their Internet business. Time was that people used to trade links with various other websites as a way to build up the quantity of backlinks that they had. But with all the changes that Google has made through the years, is this still thought to be a good marketing and advertising technique? If you want to learn if it is still a good practice, keep reading and you'll learn the answer.So essentially a backlink is a link that points from one site to a different site. For the most part you will discover that the various search engines count these kinds of inbound links as a popularity vote for your web site. Which means that your Internet site will rank higher in the search engines when you've got more backlinks to your web page. When it comes to the value of each backlink you will discover that many backlinks have better value as compared to others. Let's just say th at you have a web link on a Internet site that has a page rank of 3, if the backlink is on the home page of that site you will find that it has more value than if the link is found on a sub page of that Internet site. You need to consider the actual page rank where your link is located to ascertain its value, but the home page rank may make a slight difference in value.When men and women trade links with other websites normally those other sites have a separate page on their site where they place the web link for your website. And this lowers the worth of that backlink. Another thing you need to remember about these link pages is that your link might be surrounded by a huge selection of other links. Google does not like to discover this type of thing so obviously these backlinks are not really counted.Google also gives more recognition to one way backlinks than they offer to websites that trade backlinks. For those of you that are unaware a one way link is when you don't hav e to link back to the site that has your link on it. In Google's eyes these kinds of one way links are as good as gold. Something else you will have to be cautious of is trading backlinks with Internet sites that Google doesn't like as this may hurt the reputation of your site. Which is the exact opposite thing you're trying to achieve.To be truthful there are benefits to trading links with good websites, if the Internet site is looked at as an authority site by Google and if the page where your backlink is provides good traffic on it. On the other hand when you end up on a deep page of that website you must also understand that there is a chance that Google is not going to even index that page because it is merely full of links. But that's exactly what a lot of people do when they trade backlinks. To summarize, when you are able your better off creating one way links and there are lots of ways to accomplish this, but trading links is something which is going by the wayside.

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