Trading Links - Is It Still A Strong Marketing Strategy - Business

Just about everybody in the Internet marketing field know that backlink building can definitely make or break their Internet business. And a few years back, trading links together with other websites was looked upon as being a great way to build backlinks. But with all the modifications that Google has made through the years, is this still considered a good advertising technique? If you want to find out if it is still a good practice, keep reading and you will find out the answer.

So basically a backlink is a website link that points from one website to a different site. The major search engines look at these inbound links as a sort of vote for your website. Which means that your website will rank higher in the search engines when you've got more backlinks to your web page. But one thing you ought to bear in mind is that every link that is created has a different benefit in the search engine eyes. Let's just say that you have a web link on a site that has a page rank of 3, if the link is on the home page of the website you will discover that it has more value than if the backlink is found on a sub page of that website. In order to determine the importance of the backlink you need to look at the page the link is on, rather than what the page rank of the home page is, even though the home page rank will probably still help a little.

Under typical circumstances you will find that when you trade backlinks the link pointing back to your Internet site is hardly ever on the home page. Because of this the value of this backlink is not as powerful as if it had been on the home page. In addition these link web pages can end up with 100s or even 1000s of other links directed to some other sites. And because Google looks at this as a poor web page there is a good probability that the link is not going to even count.

Google in addition gives more recognition to one way links than they give to sites that trade backlinks. For those of you that are unaware an one way backlink is actually when you don't have to link back to the site that has your link on it. In Google's eyes these one way links are generally as good as gold. Something else you will have to be careful of is trading links with Internet sites that Google doesn't like as this may hurt the reputation of your website. Which is not really what you are trying to do, but it can happen when you trade links.

To be honest there are benefits to trading links with good sites, if the Internet site is looked at as an authority website by Google and if the web page where your backlink is has good traffic on it. There is always the chance that Google will not even index a deep page which has loads of links on it, so if your backlink ends up there, it is useless. But that is exactly what most people do when they trade links. In short you can find just a few ways to make backlink trading work to your advantage and it can be extremely time intensive to complete them, however you can find other methods to develop one way links.

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