Google And The Benefits And Challenges of Diversity

Google is a worldwide company that has strong practices in diversity. This international company is known by everyone and used by many people every day. This essay will describe the Google company, diversity in this company, the cultural norm of Google's contacts, the benefits and challenges of cultural diversity, how to maximize benefits and minimize challenges of diversity.

About Google

Google is a common household name, and this company is used throughout the world everyday. The name Google comes from the word "googol," and the meaning of this word is the mathematical term for a 1 followed by 100 zeros" (Corporate Information, 2010, pp. 3). The name Google was derived from this word and it represents "the immense volume of information that exists" (Corporate Information, 2010, pp. 3). This name is appropriate because Google takes all of this information and makes it possible for people to view it.

The mission of this company is to "organize the world's information and make it universally accessible and useful" (Corporate Information, 2010, pp. 3). Google extends far beyond just an Internet search engine. Google has over "150 other Google domains," and anyone with a computer can access up-to-date information on almost anything because of this organization (Corporate Information, 2010, pp. 6). This company provides people with information and means of communication in several forms. Google makes it possible to "find images, videos, maps, patents and much more, and with universal search technology, you can often find all of these things combined in one query" (Corporate Information, 2010, pp. 3).

Diversity and Google

Google is a company that thrives on diversity both internally and externally. Google is a transnational organization that has offices in many countries (Corporate Information, 2010). Google employs many diverse people because its customer base is so diverse. This symbiotic relationship allows Google to be successful. Google practices diversity in their companies through their employee policies and relationships.

Google is an aggressively inclusive company that supports diversity and culture (Corporate Diversity, 2010). This company knows that its success relies on its employees. Google expects its Googlers to express themselves, and this is strongly encouraged in the workplace (Google Diversity & Inclusion, 2010). Information is the face of this company and Google makes sure to employ diverse individuals with unique knowledge and backgrounds. Intellectual curiosity and passionate perspectives drive their policies, work environment, perks, and profits (Google Corporation, 2010). Google has a diverse staff to support the diverse customer base it accommodates.

Google is a "global company with international users accounting for more than half" of their customers (Google Diversity & Inclusion, 2010, pp. 1). This company serves the world, and its employees speak many languages to cater to the diversity of their consumer base. In fact more than half of the results Google provides to its customers are outside of the United States (Corporate Information, 2010). Diversity is evident in all parts of Google such as the employees, offices, products, and customers.

Cultural Norms of Contacts

Google has so many contacts that there is a large diversity among the cultural norms it comes in contact with. Google supports diversity of norms in each office by utilizing "local expressions of each location, from a mural in Buenos Aires to ski gondolas in Zurich, showcasing each office's region and personality" (Corporate Information, 2010, pp. 5). Google has many offices world wide, and its cultural norms range from country to country.

Google employs a diverse staff, and it supports a variety of cultural norms. Through use of several languages, tools, and groups Google encourages and supports the diversity of its contacts and employees. These tools help Google to improve the quality of service available to its consumers. Diversity is a main part of Google, and it has many benefits and challenges.

Identifying Benefits and Challenges of Diversity

Diversity is a large part of Google, and with diversity comes benefits and challenges. Diversity is an inevitable part of any company serving consumers worldwide, and Google is no different. Google receives many benefits from diversity and meets many challenges because of it.

The benefits of diversity, for the Google organization, are a larger consumer network and innovation. "A team that reflects the global audience Google serves" is another benefit of diversity because it allows this company to have a common ground with customers (Corporate Information, 2010). The diverse network of customers and employees maintained by Google add to an increased amount of knowledge and cultural awareness. Diversity is beneficial to Google, but it also brings about many challenges.

Google benefits from the use of diversity to increase their product base and cater their tools to the needs of their customers, but this use of diversity also brings about many challenges. Conflict management and respect for cultures must be organized and recognized for many cultures and diversities. This requires much research, training, and awareness to be spread throughout the company. Importance of accurate information is part of cultural sensitivity, and this requires thorough research and analysis of information on different cultures. Catering to many diverse needs is a challenge that Google must face to maximize the benefits of diversity.

Maximizing Benefits of Diversity

It is important for Google, and any other company, to maximize the benefits of diversity. This is an important part of the culture at Google. Maximizing the benefits of diversity is a large part of this company's success. Many benefits of diversity at Google can be maximized in several ways. Here are some ways Google can maximize the benefits of diversity.

Google is a worldwide company with a diverse staff and a diverse customer base; this aids in maximizing the benefits in diversity for this company. A large consumer network is a benefit that can be maximized by building on growth and establishing foundations all over the world. Innovation is a direct benefit of diversity that can be maximized by encouraging diversity and involvement of employees and customers in a company. Diverse staff reflects the people this company serves; this is a benefit that can be maximized through customer service and support. It is important to maximize the benefits of diversity and minimize the challenges.

Minimizing Challenges of Diversity

To truly maximize the benefits of diversity, it is important for Google to minimize the challenges of diversity. There are several ways Google can minimize the challenges of diversity. Through methods of preparation and awareness challenges can be minimized and avoided.

For Google to minimize the challenges created by diversity, it must take several steps. Developing a policy of acceptance and pride in diversity and individualism will minimize conflicts between the large diversity of people at Google. Treating people of diversity equally and uniting diversity under a company goal will minimize challenges. Knowing cultural norms will prevent offensive material in reference to specific markets and groups of people.

Reference: Corporate Information - Company Overview. (2010). Google. Retrieved June 21, 2010, from/corporate/index.html

Corporate Information - Ten Things. (2010). Google. Retrieved June 21, 2010, from/corporate/index.htmlCorporate Information - The Google Culture. (2010). Google. Retrieved June 21, 2010, from/corporate/index.html

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