2012年11月27日 星期二

Google +: To Be Or Not To Be

So you must have heard about it or read about it or used it. If you haven't experienced any of that then maybe you should change the group of friends you hang out with or atleast expand your knowledge base. By it I here refer to the new Google project called the Google Plus. It has already generated a following of 20 million in its first month of invite only mode.

Like all the Google products Google+ succeed in creating the initial anticipation required to make the product a hit. With this being the age of social media where portals like Facebook, Twitter, MySpace etc have almost become obsession with the young and the old it wasnt a big surprise. However the main question is, will Google+ be able to hold our attention long enough. Though the site attracted a capacious amount of people in its initial weeks and many signed up for accounts, but most of them have not yet started using it frequently. Many set up accounts on the platform just to check out the features offered and have seldom returned to the website.

With Facebook and Twitter already such common and essential names in everybodys lives, maybe some people somewhere are finding it hard to incorporate the new Google Plus change in their everyday lives. However change can sometimes be a good antidote. With Google only working harder with Google+ to over come the Facebook and other social networks shortcomings, it might just steal the show. Features like instant uploads, hangouts and sparks have given Google+ a slight edge over the social networking giants: Facebook. Hangouts allows video group calling, where several of your friends can video chat at the same time, a feature which has not yet been incorporated into Facebook. Instant uploads lets you upload your photos directly from your cellphone to your Google+ page thus enabling updation on the move. Sparks keeps you interested when your bored, allowing you to amass more information of the fields which interest you.

Even though the Google+ buzz seems to have slightly fizzled out in its invite only mode, but analyst are still holding their cards close to them for this product from the search engine giants. Google with its prodigious assemblage of members using their online services like Youtube, Gmail, Google Docs, Google Maps and hundreds of other services, can easily overcome Facebook if the interest in Google+ remains. With smart and strategical marketing, Google can soon be omnipresent in all our online lives.

Much to say the discussion on Google+ vs Facebook and other social networking platforms is far from over; in-fact it has just begun.



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