The SEO company must be able to fulfill what it advertised on the site. For example, if the SEO company guarantees 300 links within 2 months, it must fulfill it. Many SEO companies are vague about the services that they offer. Most novice customer will just buy the SEO services without even knowing what specific tasks they are going to carry out. If you don't know what SEO services they perform, you might get cheated by them.
Good SEO company will always list out the tasks which they will perform for your website. Scam SEO companies usually don't describe the tasks because they don't want you to know that they are using blackhat SEO method. It seems that they don't want to let you know something so they don't list the tasks. It is not clear enough for a SEO company to state they will perform article submission, social bookmarking, blog commenting and etc. Instead, the SEO company must state the services in detail, for example, 3 articles submitted to 200 directories, 100 guaranteed approved blog commenting and etc.
The more details the description include, the easier you will be able to compare it with other SEO services. It is important to compare the SEO services so that you can save money. After you have read the description, you should talk to the customer representative to learn more about the SEO service. You must let the representative know the plan which you are interested to buy. If you have any questions, you can ask them while you are on the phone with the representative. Besides, you can ask them to show you their portfolio. The websites in the portfolio should be ranking well in the search engine.
If the SEO company offers directory submission, make sure the submission process is done manually. It is best that submission services are spread out over a few months. If the submission service is spread out over a few months, the link will be built up slowly. Natural link building can effectively help your site to achieve the top ranking position. Automated submission to the directories will cause your site to be blacklisted and get banned by the search engine. With automated submission, the SEO company can only submit your site to one category. Sometimes, the category which your site is submitted is not the most relevant one. As a result, the editor will reject the submission.
Every SEO company must provide a SEO report to inform you about the progress of your site. The SEO report is usually sent monthly to the customer. Some SEO company doesn't send SEO report. If the company doesn't send SEO report, there is no way you can determine whether they are doing their work. In addition, you won't know about the progress of your site. If you don't know the progress of your site, it won't be worth it to buy the SEO service. If the SEO company don't provide a SEO report, you should avoid them. Good SEO service will inform you that they will provide a SEO report from the start. To get an idea of how the SEO report look like, you can request them to provide you with a sample. The SEO report must be well structured and contain as much details as possible.
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