A landing page is a vital part of any online business strategy. It extends your advertisement and helps client take a decision in your favor. Many a times it also works as transaction gateway. LP gives a call for action and also guides visitors about company. All landing pages design are different from each other. But they can be categorized in 5 main types, depending on what is their main function. Each type has its own advantages.
* First and most used type of LP is Transactional LP.As the name suggests, this type of pages make visitors to transact on their visit. It is not necessary that this transaction is monetary. It can also be informative of nature. Various transactions that are intended by LP makers are
1. Sale of product or service2. Getting information from visitor, this can then be used in future for sending product information or other campaign promotions.3. Directing visitor to other site pageWhat separates transactional landing pages design from other types of pages is a clear call for action. It makes visitors take a decision at the same time. This type of page is mostly used by online marketers.
* Second type of LP is Reference landing page.Only aim of this type of page is to pass on information to visitors. Neither it takes any information from visitors nor does it guide the client to some product. This type of LP just is one way communication. It is commonly used by educational institutes, Government offices that have to give information or by companies that have new announcements to be done. It is very difficult to measure success of this category of page, as there is no feedback taken or no sale happening.
* Third type of is Offline support landing page.These types of pages intend to support and get feedback on offline campaign being run by the company. They are considered as one of the most successful types of The reason behind it is visitor has taken extra efforts to reach to this page and is also aware about product due to an ongoing campaign. It also gives reassurance about products to clients who have gone through the offline campaign. It is also used to gauge the effectiveness of offline campaign by taking feedback from visitors. Offline campaign is a very costly affair, by using offline LP, which is virtually cost free, to get feedback increases success ratio. This feedback can then be used in fine tuning the print or television AD campaign.
There also are some more types of landing pages design that are used often. They are PPC landing page and Organic landing page. But these both are very scantily used and are not very effective.We suggest you to use from above three types of pages for success of your campaign.
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