WebLink SEO is a powerful software package that enables you to analyze your competitor's websites and promote your website on the Internet to generate improved search engine results. Search Engine Optimization used to be a time-consuming and difficult process, but WebLink SEO makes light work of it by providing you with a wide variety of tools that not only help to analyze and optimize your website, but also promote your website on the Internet.
Directories have far more possibilities hidden within their listings than is generally thought. Many webmasters, and even some search engine optimization experts, ignore the less obvious value residing in the various categories. Some of the very useful directories for link research include the Open Directory Project, better known as DMOZ; the Yahoo! Directory; the Google Directory; and the many specialty directories directly related to the searcher's area of business.
Selecting DirectoriesThe most obvious Internet directory to start with when beginning a comprehensive link search is the well known DMOZ directory. With its complete category and sub-category classification system, any website owner can find numerous sites within their area of business. If your website is already listed in the DMOZ directory, the first step is to go directly to your own site's category. Within those pages of listings, whether you are in the global or regional category will be some of your direct competitors.
The Yahoo! Directory provides a similar opportunity for the website owner. The Yahoo! Directory has many of the same sites listed as DMOZ. That is a given. There are, however, many more sites listed in Yahoo! that are not part of the Open Directory Project. That fact opens up many more possibilities for the webmaster. When you go to the Yahoo! Directory, as with DMOZ, go first to your category if you are already listed. Select the most probable one, if your site is not included. Note that the listings are also in alphabetical order, and may have somewhat different descriptions than the DMOZ directory employs. Use the same procedure as before, and your list of potential linking partners will grow larger.
A third important Internet directory is the Google Directory. Using listings supplied by the Open Directory Project, the listings are very similar to those found in DMOZ. Google offers a major and important difference, however. Google orders the results from the highest PageRank listing to the lowest, making your sorting that much easier. Keep in mind that some of the PageRanks on display are possibly out of date, and may not reflect the site's current PageRank.
Work on Specialty DirectoriesA powerful alternative source of directory link leads is found in the sometimes overlooked specialty directories. The first step is to search for the specialty and minor directories in the search engines. Enter combinations of "directories" and "your industry" and lists will appear. It won't matter if the directories are paid or free for inclusion, as you are searching for link exchanges. If one of the newly discovered directories is free, however, be certain to get your own website included. After all, a directory is a valuable incoming link too.
How to Exchange Directories* Simply click on the links, one by one, and examine the sites carefully. Know something about the site. Look for contact information and find the webmaster's name if possible. In your e-mail to the prospective exchange partner, be certain to offer some strong indication that you have actually visited the site in question.
* Tell your prospective partner that you have already linked their site and you feel your site would be beneficial to their site visitors as well. A really good idea is to tell the webmaster of a part of their site that you found especially interesting and informative.
* Place a link on your own site to the sites you have decided to contact first, prior to any requests. That is simply proper linking etiquette. It also displays your professionalism to the recipient who is probably tired of link exchange spam.
* Be sure to always visit the site as well. It is never a good idea to link partner with a site you wouldn't feel comfortable recommending to all of your customers. Your business and personal reputations are at stake.
* Don't threaten to remove the link to their site if they fail to reciprocate. If the site was interesting and helpful enough to offer a link partnership, it should be one you intend to keep, as a permanent link. Be sure to know your potential partner sites well.
The use of directories for finding linking partners will benefit your website and your online business more than employing the commonly used random approach. Most website owners do not have a plan for finding link exchanges that make sense for their site. A link only has real value to your visitors, if it has something in common with the overall theme and interest of your website.
Directories are an excellent source of theme related link partners for any website. If the directory used for the search is a major one such as DMOZ, the Yahoo! Directory, or the Google Directory, sites with your main topics are readily categorized. Finding potential linking partners is very easy, using the major directories.
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