Baidu is Chinese adsense flow sources of most of baidu search engine, so the dynamic is every webmaster are very care about, the baidu officials issued the "seo optimization guide, is also the first time the public some real baidu some content of seo. SEO industry before and something basic about the same, and later in the club from baidu some common problems, it was worth a read the webmaster. According to the situation here, I read the I think important place alone and share with out it.
1: use the opportunity will not affect. Overseas
Baidu SEO official guidelines made clear, no influence, as long as the website in China access speed of normal, site access speed affect not only user experience, the more will affect the search engine to grab situation, in "the new record system, personal webmaster to be" for the United States, South Korea, Hong Kong host host host made a comparison, the speed of the host South Korea than America host and Hong Kong to host a lot faster, mainly because South Korea's per capita bandwidth abundant, away from China and South Korea, is nearly in east China's shandong province nearby.
Baidu said, also more eliminate the webmaster to use overseas opportunities will not affect the search engine optimization, and whether the concerns of overseas, and the web site has only about speed.
The server for the influence of the factors SEO, the most good of course is independent of the high-performance server, but best for most of the cost of it, the webmaster burden, virtual mainframe is currently resides in the first choice, as long as the website speed stability and security, the host of the influence factors would not, because most of the webmaster and you are using the same virtual host.
2: strengthen the brand concept
Many web site to simply get flow for the purpose for SEO, you can see small website, the new web site in recent years more and more difficult to obtain flow through search engines, the reason is very simple, the lack of brand management consciousness, web site now the Numbers are so expansion, search engine to the high-quality web pages to recommend to the user, some long-term operation, and form their own brand of web site will be more and more popular, even if your field is very small, but your website long-term business down, and in a certain area has certain popularity, the website pay attention to its own brand building, in the search engine will send a good flow foundation.
So my blog has been emphasized, SEO is for the web site the services, not for SEO services, when web users to your website, your web site to be able to catch the user, let him be your faithful visitors, let he registered your web site users, let him buy your web site service. As long as such an iterative process, the website SEO, just to be meaningful, the website will gradually highlight brand.
3: website operation user behavioral factors
In it specifically pointed out that the user, the user in the conversion of web stay, jump out rate, exit rate, according to the data index baidu to judge the quality of the web site's ranking, never influence. Before us an article about "search marketing 2 d theory about my understanding", I mentioned the user behavior will more and more influence the website SEO, the user behavior is what decision, of course, is website user experience to decide, a web site only provide a good user experience, the high quality content, so that users can like website, can be very good use of the site. Current baidu products or Google product will have corresponding tracking mechanism, in addition to the flow of baidu statistics and Google analysts outside of the gogole adsense code, for example, all has the tracking function, the future flow search engine will increase the flow of investment, on track to improve your search engine ranking.
The more recent SEO to the promotion of the SEO to and UEO (user experience optimization) together, this to the electronic commerce kind website especially important, don't just to pay attention to those big flow of the key word, it is more important to focus attention on the precise target key words, combined with the user experience optimization, so that users can done smoothly in your web site registration and shopping process. Conversion rate become numerous pursuit of electronic commerce SEO is one of important index.
4: reflect the trust of information web site
This is a lot of, in website webmaster ignore the bottom "about us" and "contact" and so on the main information, this also is take website gradually the brand is very important step, you know, now network security concern of many people, a web site even the basic way to contact all have no, will make this website trust, so to a website lost contact, such as adding online QQ, the prosperous, E-mail and phone contact, head of the address. And the development history of the website, including the mission and other information. Website Moreover, this kind of trust is also manifest in the style of the site, the design of the website, highlights the brand sex, tell the search engines, you not only for SEO and SEO, but a pay attention to its own brand high quality content of the construction of the site. Some interactive information, user's comments also website trust the information they need.
5: and the static and dynamic web site to grab is there a difference
SEO industry has been in legend, search engine to dynamic web site to grab ability not good, the static baidu SEO optimization guide "points out, the perfect solution has been good this and, at the same time, baidu, we try to minimize the dynamic suggest URL contains variable parameter, besides can shorten urls, more can reduce baidu spider into a" black hole "risk. Illustrate a show that, complicated dynamic web site has to some extent will also affect the website, collected and grab page ranking. So proposal can static or static, static short URL, static do URL standardization. If the head of the website is currently use dynamic web site also need not worry about is, as long as the site is not particularly complex of that kind of, to the search engine spiders crawl have basically no influence.
Others are a lot about SEO information, for example, the standardization of your TITLE, the URL of distribution, web directory and some bread crumbs navigation, video class, to the recommendations of the website for the influence of mechanism, the information SEO is very worth to study.
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