One of the biggest challenges facing new webmasters is acquiring backlinks for their sites.
Many new commercially orientated webmasters will have affiliate pages with zero Google Page Rank. Link exchanges will be hard to acquire as experienced webmasters will be concered about linking to bad domains. And directories often deny links to affiliate pages, especially if they're deeplinks and without Google Page Rank.
This article will therefore outline a few strategies that even new webmasters can use to create backlinks for their sites.
Article Submission
Affiliate programs often provide marketing articles for their affiliates to use. While posting these straight onto article directories is often forbidden (and bad, as it can incur duplicate content penalties), they can easily be rewritten into original pieces. If not, a dedicated webmaster should be able to write an article about almost anything after a bit of research. Once posted, other webmasters will often take these articles and place them on their own sites. Good articles can therefore be propagated over hundreds of sites. One article that I wrote last month was listed on 50 sites within a week, and I only submitted it to 5 directories.
User Profiles
User profiles on sites such as Yahoo and internet forums often contain dofollow links. So make sure that you fill in all the details.
Forum Signatures
While forums alway frown on new members posting links and spamming them, many allow users to post links in their signatures. Joining in with discussions can therefore create a few links.
Flickr
dofollow links can be placed in the text descriptions that go with each photo. This can be an excellent strategy if you have photos related to your website or pages.
Social Bookmarking
Some social bookmarking sites, such as Digg, use dofollow links. Note, however, that many do not like to be spammed. So do not abuse these sites or your account could be closed.
Site Information Pages
Sites such as whois.sc provide reports on any website. If these pages are accessed via dynamic URL's, then the user can help the search engine spiders to index these pages by pointing external links at them. I often do this via social bookmarking or blogs.
Create a Blog
Write a blog and post about anything that goes through your mind. I often just write a dream diary. Use your blog to link back to your website.
Resources
Free Backlink Generator - this tool helps webmasters utilise the Site Information Pages strategy mentioned above.
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