2012年8月1日 星期三

Google Opens Pop-Up Shops for a Hands-On Chromebook Experience - Technology - Information Technology

When Google introduced Chromebooks, laptops administration its Chrome in commission system, it showed a promotional video with the tagline, "Ready when you are."It was an acceptance that it would take some time for consumers to adjust to a compute world in which they do the whole thing in a browser, sense no desktop software and no hard drive storage. Slowing implementation even more was the information that Google only sells Chromebooks online -- at Amazon.com and BestBuy.com in the United States -- so people have got to be willing to spend $350 or supplementary on a new device without playing with it first.Now Google is trying to speed belongings up with pop-up stations in airport and stores that give people the probability to get their hands on Chromebooks. The endeavor comes as Google is runs a nationwide ad movement on TV and online to encourage the Chrome browser.Virgin America, which has been hosting Chrome Zones, the name for the testing station, in airports in San Francisco, Dallas, Boston and Chicago, recently determined to keep the stations open through January 15 and expand to more airports. Dixons, a customer electronics and appliance retailer in Britain that sells Chromebooks online, opened a pop-up shop in its London store and tactics to open more. The Ace Hotel in New York also offered Chromebooks to guests.At first, Google figure that only tech-savvy public would buy Chromebooks online and that selling them on the shelf of stores would confuse people who did not understand the difference between a Chromebook and a characteristic laptop. But now it is ready to instruct the masses."The vast majority of laptops are bought in corporeal stores, so that was a premeditated challenge," Lily Lin, a Google spokeswoman, said regarding Google's conclusion to sell Chromebooks online only. "But people need to use up some time with them to understand the concept, so this is a difficult ground in a retail environment."At Virgin America termi nals, unsolicited mail can use Chromebooks in the airdrome and ask for lend a hand from Google's so-called Chrome ambassador. They can also check out a Chromebook to use on the plane through in-flight Wi-Fi and return it what time they arrive at the next airport. Google does not advertise the computers in airports.Chromebooks store nothing on the supercomputer -- users work using cloud-based services like Gmail, Google Docs or Picasa -- and people can glance through the Web incognito, so the next user will not be capable to view their activity.Google declined to say whether it has seen an uptick in Chromebook sales since it open the pop-up station. But Ms. Lin said that tens of thousands of people have used Chromebooks in airports and that Google and Virgin America frequently lend the maximum number of computer, which is capped on flights because of the accessibility of in-air bandwidth.



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