2012年8月24日 星期五

F group push various product project - Business

The network was born in the United States the wind of team sweeping the globe, Groupon with leading North America, Europe and Japan market confidence, sweeping into China, but it's still not unexpectedly can't avoid foreign company refuses to enter the Chinese soil and water. At the same time, originated in the local stand, the development of a bomb. In August, 2011, the total sales of to 1.867 billion yuan, and the same period north American market of total sales of $228 million (1.459 billion yuan) than by 408 million yuan, the results from all the efforts of the local station, seems to be in China team found the more free air and soil. Recently, the F group and timely to launch three product project, on the one hand, to enhance the user experience, on the other hand also shows the characteristics of the Chinese team.

F group launched "apple project", online for a long time now, and we got a lot of users' attention, "Steve jobs: a biography", iMac, MacBook Pro, iPad2, Mac mini apple products such as apple and affiliate products, all gathered together. Currently, there are hundreds of people to join them, although the myth of jobs has come to an end, but many apple fans can still crazy for heroes. At the same time, in Beijing, guangzhou, chongqing, and other national eight cities, F group launched by the user autumn winter season welcome health "hot spring project", and the same period in seven cities launch wanda group buying movie tickets exclusive activities.

The project, reflected not only in group F, in other domestic stand also staged in similar Chinese reform. Industry has been viewed mode is very simple, but in fact, the bank is not look so "ordinary". Reports say, such as GroupOn, first a group of people are doing consultant was born, they talk about business and merchants, first set out a lot of research data: you around the shop how many people, including $5000 in monthly income above for more than how much, how many of them is your potential consumer groups, if through our website, how many people will come to your shop to try the goods, which will leave what percentage of a long-term customers...... "We can see that, the bank this business is to learn not to many people. It also reflects, GroupOn and other foreign more focused on the stand for merchants do precisely marketing.

And look at the domestic stand, F group LinNing also said: do team is very tired and need to make it "one and a half" of experts can. "A" is to point to industry itself, "half" refers to the traditional industry CanTuan products. Because to their psychological, want to understand CanTuan to the cost of the product distribution services, pre-sale and after-sale service as a marketing platform role, etc. So in China, the bank is not who can do the job, need the whole operation and the industrial chain of convergence to cooperate. From that, China's industry not only accurately marketing, is in for consumers to create a way of life.

F group launched three project just industry of Chinese reform the tip of the iceberg, although at present is the key to shuffle industry group buying time, but still not able to slow down the process of transformation of Chinese team. Because this representative enterprise innovation ability, and improve the user experience of effort, but also constantly perfect the market effective driving force.

On October 25 news, according to foreign media reports, Groupon against two former employees, accused Google revealed that the company to the trade secrets.

The two employees were Brian Hanna and Michael Nolan, two people now in the Google group buying services Google Offers work.

Earlier, they are all Groupon sales manager. Groupon Sue Google did not.

Google on April 22, 2011 launched Google Offers, Portland citizens became one of the first user.

There are reports that, Google Offers performance is growing rapidly, in September, the revenue of about $900000 and 236% month-on-month growth.

Groupon began this week will be on the IPO roadshow, price for 16 to 18 dollars interval, plans $540 million IPO whip round.



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