2013年7月27日 星期六

This is why YOUR website isn't making you any money! - Web Design

Read this report and you'll know why your website isn'tmaking you as much money as you want it to. The reasonisn't war, recession, or bioterrorism either. It's a series of "garden variety" problems you can do somethingabout right now -- if you're serious about online success.1) You aren't making the collection of email informationfrom your visitors Priority 1.At Ford, as we all know, "Quality is Job 1." Well, on theWeb, Job 1 is collecting the email address of every singleperson who visits your site. When you have it, you can MARKETto this person and develop a long-term lucrative RELATIONSHIP.Without it, you have NOTHING to work with. You cannot send anewsletter ("ezine"), cannot send specials, offers, and salesdetails, cannot, in fact, profit from this individual. That'sdaft. That's why you need to make collecting visitor email informationyour top priority. Towards this end, click here/propertiesTake a look at the eproperties that have FLASH. Look where thisflash is place d on the page and what it's doing. Its purpose is tocollect the visitor email address. And this objective is so vitalthat the most modern design techniques are employed to make sureit happens.2) Where do you make your money?Take a look at most websites and things are added to the page withno apparent rhyme or reason. This is ridiculous! As most businesspeople know, 20% of products/services account for 80% of revenues.This being the case, the focus of your site should be on what makesyou the most money. Take a look at YOUR website right this minute!Are you FOCUSING the visitor on the thing that will make you the mostprofit? In other words, are you accentuating and emphasizing thatwhich is going to benefit you the most? I doubt it. First, you need to select the thing you profit from the most.Then you need to position it on your website so that what IS importantSEEMS important. Client-centered copy and design can make thishappen. Say you're selling a service that nets you a pre tty penny. Obviouslyyou want your visitors to know about that. Towards this end, you needthem to tell you they're interested in this. Perhaps a free reportwith a catchy title is the answer, something that appeals to the visitorand gets her to say, "Hey, I want that. I'm a prospect for what you'reselling." Are you making this important revenue maker the central point of yourwebsite? Or are you shunting it into a corner diminishing its valueand the likelihood that it'll pay off for you by letting visitors seeit as insignificant?3) Benefits! Benefits! Benefits!If you want people to respond to your website, tell them what's inresponding for them.One major problem that the vast majority of website owners just cannotseem to overcome is rampant egotism. It's THEIR website, so, by goodness,it's going to be about THEM! Wrong!If you want to SELL, you need to make it crystal clear and motivatingjust what visitor get from you! An easy way to do this is to begin each sentence with these two words:YOU GET!Make what people get believable, real, substantial, and motivating.Then you'll have no problem getting people to respond.4) Design that doesn't cut itToo many websites look like they were designed by a kindergardner in the dark. Folks, the purpose of a business website is to GENERATE INQUIRIES and MAKE SALES. That's it. The purpose of design is to HELP YOU MAKE SALES. That's it!Design must help accentuate what you feel is important, that iswhat makes you money.Design must direct the eye to the email subscription form and otherinformation collection forms.Design must make what IS important SEEM important.Design must be simple, compelling, crisp, and professional. It mustassist your credibility and make people feel that, yes, you're a worthy and reliable entity to do business with.ConclusionRight now millions of business people worldwide are cursing the netfor not delivering the business and profits they thought it shouldwhen the problem isn't the Internet at all -- but predictable marketingproblems that are making it impossible for the Internet and your website to do what they're supposed to.Now hear this: if your website isn't delivering profits now and hasn'tdelivered profits in the past, merely throwing more traffic at thatsite is not the answer, that won't solve the problem.If your site is not set up for profit -- using all the suggestionsin this report -- it cannot profit. More traffic and more time won't solve the problem. You need to take your website in hand and makethe necessary changes to turn it into a MARKETING MACHINE and you needto do it NOW!If you fail to take this action, your failure is inevitable and 100%predictable. Don't blame the web when it's your own fault that yourwebsite isn't producing profits for you.What To Do To Solve Your Site Problems1) Go to /propertiesThis is what websites should look like. They are designed by the topdesign talent on the Internet. These are people who have designedTHOUSANDS of websites for commercial purposes. 2) If you're running a small business, consultancy,professional practice or non-profit organization,then you can get a professionally designed Small BusinessCustom Web Site from Worldprofit for under $500! For complete details,mailto:) If you'd like a professional review of your websiteby Dr. Jeffrey Lant, mailto: 4) Get a FREE CONSULTATION on what can be done to improve yourwebsite. Go to /properties Click onFREE CONSULTATION5) Put a flash banner on your website and start getting smart aboutcollecting visitor email information. Remember, if you do not getthis information you have NOTHING to work with and cannot developthe necessary and lucrative relationship with your visitor. For assistance, mailto:) Subscribe to "Design Profit" Newsletter. It gives you detailedinformation on achieving website design success from a commercialperspective. Subscribe free at /ezines7) Get a copy of my best-selling book "Cash Copy: How to offer yourproducts an d services so your prospects buy them... now!" It's aclassic 480 paged resource used by tens of thousands of businessesworldwide who want to make money. This no-nonsense resource ismust reading for people who need to use words to motivate sales.Go to Click on "Order Books."8) Don't wait. A website that isn't making you money today will notmagically start making you money tomorrow. If you want profits, youneed to think like a marketer and arrange your website accordingly,with both client-centered copy and design.



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