Link Building – A Guide For Newbie Website Owners - Internet

For search engines, one way links are not just hyperlinks. Major search engines such as Google regard these links as votes for these websites, making it a major factor in the algorithms that churn out search results. Read on to know why link building is so important and how you can cultivate quality one way links.

If you are a newbie website owner who has just begun to think of Search Engine Optimization (SEO), you must know that optimization is half about link building and half about selecting the right keywords. The rest falls in between.

Talking about link building, you'll come across terms such as one way links, reciprocal links, link wheels, link wheels etc. You will help yourselves to get it clear that the most important term, which you must keep in mind while the whole SEO exercise, is One Way Links. If you manage to get a barrage of links along with the right keyword selection, you're HIT.

See, for search engines, which are the gateway of the most websites on the Internet, these one way links are not just hyperlinks. Major search engines such as Google regard these links as votes for these websites. The site which gets most votes for a particular search term wins the contest i.e. it appears on the top results.

Simply put, the site with most votes aka links comes first (First Page First Result), the runner up in links comes second and the rest follow. Of course, in real terms, it is not that simple. Other factors also come into play, but more or less, the links have the biggest role to play in search engine results.

So, the task before you or your search engine optimizer, if you have hired one, is to cultivate links. Now, there are two ways for one way link building. Either you make your website a masterpiece, something which people fall in love with at first sight, and link to it out of genuine love. However, there are less chances that will happen.

You have to follow the next path - to cultivate links. You sow, and you reap. You give, and you take. (not always though)

Take Article Submission. You upload useful articles on them and get backlinks in return. As search engines value article submission sites with good page rank, you get quality backlinks. What is more, you get real traffic as well when people who read the articles feel genuinely interested in your products/services and click on those links.

You can ride social media doing some link cultivation. Participate in social networks such as Facebook, Twitter, LinkedIn etc. making online friends and gently getting they establish link relationship with you. You can really get some high quality links through social media.

Quality links can be earned by creating subsites or blogs using Web 2.0 platform. Backlinks in blogs that contain relevant, fresh content are valued by search engines. However, you would need to devote some time developing these blogs and subsites if you really want to get links that are counted.

You can also use Directory Submission for getting one way links. However, you'll make a better use of your time submitting your links to reputed directories. Don't go submitting to any directory that comes across. Do some research to find out the directories in your niche that carry weight, and submit your link to them.

These are just a few ways to get one way links. However, it is easier to read than to implement, and that is why you need to hire a professional link builder company. They know their task inside out and know exactly how to get the best links for your website. If you are concerned about the cost factor, you can outsource the task to countries such as India where proficient link building services are available at very affordable rates. When it comes to hiring link building company India has emerged as a preferred destination of businesses worldwide.

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