Analysts say Google should not acquire Groupon: cultures of the difference

According to foreign media reports, the United States issued a document today, technology blog, said the SAI, Google and Groupon huge cultural differences between, and therefore should not buy Groupon.

The article reads as follows:

Some recent reports that Google intends to buy buy site Groupon, in the Google view, the acquisition has a good reason, that reason is Groupon fast growth, and it seems to break the local online advertising situation, therefore, to enlist the Groupon may greatly benefit its Google. But that may not be the case, Google if acquisition Groupon, but will destroy this company. From past history, if Google bought Groupon, then Google will likely change Groupon, in order to achieve Groupon of more Google.

In fact, the two companies, both in structure and there are enormous cultural differences, some mutually exclusive. Of the situation from Groupon, Google could easily destroy Groupon, the main reason is that, Groupon is a company based on sales and write, need to rely on human resources and staff smile attitude. It is reported that, Groupon around the world with 3,000 employees, of which the majority of employees engaged in sales, customer support and editing, and other related businesses.

Groupon co-founder and CEO Andrew Lu Meisen (Andrew Mason) which said: "I'm not sure this is located in the San Francisco technology company should be good, or good in Palo Alto. Groupon relies heavily on manpower, and Silicon Valley startups approach does not really fit. "Mason declined to discuss related topics with Google, but he did not deny that the negotiations between Google and Groupon rumors.

In addition, Groupon headquarters in Chicago, about 1,000 employees, including some comedy writers, even some actors, a lot of sales staff. There is also an office, after a well-dressed, who has become a bedroom with imaginative talent. The headquarters is extremely noisy, which may be incompatible with the idea of Google. At the same time, Google is the master of the search algorithm. Although Google has a large staff, which also lack a lot of sales and service support staff, but, Google's engineers, mainly in terms of culture, Google's senior personnel almost certain to answer all intelligence related issues, there are those "non-toxic cleaning "issue.

Of course, if Google Groupon after the acquisition could allow Groupon completely independent operations, and the freedom to retain and develop their corporate culture, it is also its own way as usual to continue to recruit staff, and Google only responsible Groupon infrastructure and investment affairs. Google acquisition of YouTube for example like this, YouTube is Google acquisition has reached 4 years. This may to a certain extent, promote the further development of Groupon.

However, DoubleClick is another matter, the company has been acquired by Google completely and quickly Google technology. In fact, Google acquisition of a majority of companies are ultimately Google, whether large or small businesses.

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