If a company long time is for sale in the situation, what about the fate of all kinds of rumours that eventually will come back. In 2008, Microsoft to Yahoo "throw out the colorful silk balls", while Yahoo (Yahoo) co-founder jerry Yang insisted the Internet giant is not for sale. Later, Google (Google) also participated in a bid to purchase.
Time came to 2011, jerry Yang to purchase the reports that still understatement. And potential acquirers, still have Microsoft (Microsoft) figure, but according to the report, the Microsoft and other investors and joint investment from the sidelines. Soon, the second day, reports said that Google is also intended to private investment institution contributive buy yahoo.
Google involved with the takeover might have failed, the reason may DuoZhong varied. First of all, the Wall Street Journal (Wall Street Journal) reports, only a single news source revealed Google participate in bidding for possibility, and the unidentified "insiders" also said "Google itself may not participate in the yahoo takeover. At the same time Google still exist antitrust concerns: in 2008, the United States Justice Department (Department of Justice) and Google and yahoo rejected the search business cooperation program. This time, no matter what kind of way to participate in bidding for Google, affirmation will cause the government attention. In addition, Google must also consider the transaction strategic meaning-and perhaps it is because the deal lack of strategic value. Google to the future development of the key will be focused on social networking and mobile phone business--and yahoo in the two aspects are no advantage to speak of.
Even so, this does not mean that Google deliver yahoo is a need. Consider the following six possible situation, to Google and yahoo that might be a good pile:
Google the move for other company's acquisition strategy makes trouble. The most common argument is that Google is to drive up Microsoft or other acquirers of offer. And Google just let the so-called insider to the media to make a telephone call can be to achieve purpose. On Monday, Google participate in bidding for shortly after news of yahoo's stock was up 4%. However, the risk is that, yahoo shares of the small rise may not last long. In other words, the report only delay the Microsoft deal progress. So, Google the most likely way is, to join the yahoo acquisitions dark war, let Microsoft weigh carefully, be careful. There might even in Microsoft hesitant, the direct cause its reassure idea. And, so, also can reassure smaller third party bid for the idea.
Google is hoping to expand the influence of the display advertising business. Yahoo display advertising business has been sluggish, and Google's business is the increase in average every year for Google generate an income of $2.5 billion. However, yahoo's advantage is that it and the largest network advertisers and popular web site maintained close relations. Capital injection yahoo will make Google to yahoo display advertising client open doors, and speed up the business growth. Of course, this move will cause antitrust problems.
Yahoo can bring more users for Google +. At present, for most people, a Facebook still is first selection of online social networking site. Although only a few months time, Google + user will reach 40 million, but the number for Facebook only active users (800 million) of 5%. Google needs to get more active account, and yahoo just have the resources. And, in a social network infrastructure, yahoo's performance is far behind Google. Due to social networks rely on a large number of users, therefore, will yahoo members into Google + system, will make Google become strong rival Facebook.
Google hope in-depth understanding of yahoo. If investors with a company formally discuss transaction, they usually demand the company to provide relevant financial and performance index data. Private equity investment agency limited financial resources, if Google provided them with money, even if the final negotiations fail, Google can still get these data. Although yahoo to Google's data might itself the meaning is not big, but yahoo still control the in hand a large number of Google very valuable other data, such as yahoo and Microsoft's search cooperation progress? Yahoo display advertising business what advantage, and what are the disadvantages? Yahoo how to look at the international market, especially the Asian market? In addition, if Microsoft also participate in bidding for, Google may also get Microsoft this data. So Google what is there against it?
Google may have the aid of yahoo's return to China. Google's China business is star-crossed lovers, this paragraph of the rough in the course of last year eventually decided to close its China business is to a head. Yahoo is one of the advantages of the Chinese assets, including company hold Alibaba (Alibaba) 40% of the shares.
The most close to the truth that perhaps is this: if Google had yahoo shares, it is indirectly held with China's Internet giant alibaba's shares. So, Google also will have a chance to return to the growing Chinese market. Moreover, it can also cut off the possibility of alibaba and yahoo. Because once Mr Ma took yahoo, he will inevitably from online payment to search and display advertising each aspect such as a serious threat to Google. The reason for this is a bit far-fetched? And, of course, but I don't know whether coincidence, Google announced Monday that China has the issue in the country's business license. Google China's former head also had online q&a website Quora says, alibaba and jack ma is not suitable for management yahoo. Implication self-evident: "but Google suit."
Investment yahoo can transfer antitrust regulators to attention. Google might be interested in helping yahoo to reemerge, so it won't let his back "search monopoly" reputation. No yahoo, Google will be in search and display advertising two areas in which a single big, nature also become antitrust regulators paid close attention to the target. The attention of the damage to Google, yahoo is far greater than the influence of the Renaissance.
Similar precedent in early 1997 and has shown. At the time, Microsoft will have to troubled Apple (Apple) $150 million into. Surface perspective, this is to encourage investment in apple Mac computer software installed on the Office and IE, but also makes the antitrust authority in passive. (infrastructures: Microsoft later selling apple in the hand, otherwise, the shares of the shares will be worth billions of dollars.)
Yahoo's future remains heavy fog was hanging, now it looks, anything could happen. For example, and America online (AOL) merger, acquisition by jack ma, was Microsoft or Google support of private investment company buy-out, etc. But, to be sure, although jerry Yang took great pains, but yahoo maintain independent company status of hope is getting more and more.
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