2004 years ago, yahoo's search technology provided by Google, 2002 years ago by the Inktomi provided. In 2004 the CEO Samuel decided, by yahoo to provide their own search engine and search technology service, not to develop rival Google.
But the fact that this is not a wise decision. In the second quarter of 2009, Google from their own web sites get search advertising revenue of $2.5 billion, yahoo search volume according to Comscore Nelson and the estimates that about a third of the is Google to 1/2, but its search advertising revenue less than 1/5 of the Google. By other companies provide search engine and search advertising service, yahoo from advertising into by so much more than they do produce income income.
But, "history back" strategy and failed to save yahoo. Yahoo August in the U.S. search market share was 16%, lower than the 19% two years ago. In contrast, Google's share is steady at 65%, Microsoft's share of the two years ago by 9% to 15%.
Choose a takeover or their support to die? Choose privatization or return of old media buzz? Standing at the crossroads of yahoo what can choose which road? Chen said he neighborhood, won't be for a long time, because Wall Street investors very "impatience", and not too long.
The top of the wave of the author, former Google senior research fellow at the institute of yahoo to describe wu jun today "red star", that is, the old stars, it has two characteristics: a big volume is than the original volume big trillions of times, but did not increase the quality, density is very low; 2 it is temperature are much lower than before, dull red, because density is too low, it has been unable to attract the gravitational field all his substance, every second many material is 5.
"Red star" is still in operation, until all material is 5.
Wrong war
Look back at lailu, yahoo will find your turn is the year of 2002.
From that year, yahoo in global launchs large-scale acquisitions, successively including Inktomi, Infoseek, Overture and company, in China has bought 3721, all acquisition cost more than 2 billion dollars. Yahoo's purpose to have two: one is the global expansion, 2 it is to tap into just the rise of search market.
Why don't you do yahoo search, but merger? Wu jun think: technology is yahoo short board, in addition to purchase, yahoo and no better choice. He pointed out that, yahoo has not been an important invention.
Wu jun said, yahoo from birth to has been providing web search service, but until 2003, with the purchase Inktomi, yahoo didn't own the done a search, although it's search service in many people use, 2002-2004 years of yahoo search service provider is Google.
Was Google in the WuJunCeng and yahoo discusses computer with automatic text classification to set up yahoo's catalog system, but get reply is yahoo tried some automatic method, found that there are always some points wrong web pages, and insist on manual will hundreds of thousands of web sites classification.
This and a technology company attitude is totally different, wu jun said, whether AT&T or Google, will use technology as much as possible and not artificial to tackle the problem, a advocate technology companies should be so attitude. Yahoo is obviously not, it advocates of the traditional media manually editing work not with computer automatic processing information, insist on manually adjust the search results.
The CEO Samuel also see yahoo in the technical defects, trying to put it to reshape cause a technology company. He thinks, yahoo has the world's largest user group, can make up for the lack of technology.
"Samuel is right, just chose the wrong opponent." Wu jun think, "no Google, yahoo in the search field will also become king". But yahoo's fate, as IT tries to seek hegemony of the Internet to defeat the IT industry in the overlord Microsoft, out of the shadow of the Internet bubble collapse and performance starts to picks up, and suffers the tougher rival Google.
In the search technology challenges Google, yahoo choose not only wrong rival and choose the wrong direction. Google to the attention of the technology is the world is obvious to all, larry page and Eric schmidt is the American academy of engineering, sergey is technical experts. In Google, the highest-level engineers can enjoy the treatment of the global vice President, this global few company can do.
Wu jun think yahoo have their own comparisons, it has the world's largest user group, its content do well, can be called "the Internet media of the New York times and in the Wall Street journal", the world of the top large companies are willing to put in the yahoo pages brand advertising, it is Google such as any website that cannot be compared.
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