china enters the wto, with the elimination of tariff barriers between member countries, traditional products will face a rare opportunity. from a global perspective on the demand for chinese herbal medicine, in china is very optimistic about business prospects. but in the promising chinese market, we are distressed to find that?? medicine, as our country is faced with packing sinopharm troubled. according to statistics, last year the global herbal medicine market, 20 billion u.s. dollars of international sales, our herbal exports accounted for only about 3% of them and export them medicine the proportion accounted for more than 70% of all exports. chinese herbal medicines produced in china are not only exported to southeast asia, japan, korea and other traditional region, but europe and the united states and other developed countries in recent years, direct imports of chinese herbs, then deep processing, fine packing, the high profits for ourselves. in view of this situati on, how to improve our processing technology of , traditional to improve the packaging of our state, expand the export of chinese products as chinese traditional medicine enterprise share of the most urgent task. among them, the issue of traditional packaging focused on the following areas: first, the packaging standards for non-standard the authorities pointed out that the whole of traditional industry is still in its infancy, to modernize traditional production is not production. as chinese patent medicine or the preparation of complex components, some of the active ingredients of traditional is no clear qualitative. lack of quantitative indicators, the lack of clear standards and norms the content in the detection method, resulting in traditional packaging and labeling is not standardized, do not meet the international market pharmaceutical packaging standards, packaging units of different sizes, some packaging has long been prohibited by the international community, and some packaging units still use the "money" rather than international general the "g", and packaging materials is varied. second, the impact of pharmaceutical quality packaging materials unreasonable state drug administration of the reasons for the high rate of failure in traditional s, and pharmaceutical packaging that it is unreasonable about. packaging unreasonable phenomenon caused mainly due to limited domestic herbal industry, packaging cost factors, can not choose a better packaging materials and printing process. chinese herbal medicines in the international market in recent years, increased demand, resulting in proprietary s, raw materials prices rising year by year, together with japan, korea and other foreign medicine and the impact on the domestic market, domestic chinese patent medicines to shrinking profit margins, the proprietary began to strictly control production costs, including product packaging sectors. in the pharmacy can see that many famous brands of p roprietary s, the color box packaging materials are still used duplex white board paper, which a number of high quality white cardboard excellent material and printing the "foreign" compared with traditional , the visual effects and grades will be very different. it is reported that the export of proprietary products, packaging and domestic sales of the product the same, unless the foreign have special requirements, which makes proprietary products in the export of china in the passive position, do not serve packaging drug quality the protective effect of strengthening the packaging of the drugs was not any publicity to further expand its exports. third, packaging equipment technical imperfections products for the shape, physical characteristics, requires special packaging machinery . for example, in a large pill, packaging of products, there is no ideal automatic packaging equipment, packaging equipment that businesses need attention. fourth, the lack of prominent chinese c haracteristics, packaging design proprietary s as a treasure of chinese traditional medicine has a very profound cultural and historical heritage, when consumers buy chinese patent medicines, largely in the purchase of a certain brand. when the brand set up, the enterprises should strengthen brand recognition and product packaging, promotional package to enhance customer awareness of the brand effect. so that there is a how to play both the cultural characteristics of proprietary s, but also to comply with international pharmaceutical packaging in the text, graphics normative needs of the problem. prominent characteristics of chinese herbal medicines like herbal patterns, introduce the history of the brand descriptive text and to the best performance of chinese traditional culture, calligraphy to decorate the name of the drug. compared with the western most of these design features decorative techniques and pharmaceutical packaging design of the current relevant laws and reg ulations do not match, so how to find a medicine packaging design ideas and direction for establishing a pure brand of traditional chinese medicine, traditional image, and further explore the international market, is essential.
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