2012年5月27日 星期日

Making Money at Home: What Websites You Need

So you're tired of office drudgery and are thinking of making money at home... Well, there's a number of resources every webmaster needs to stay on his or her feet. Learn what they are in order to stay organized, stay smart and stay knowledgeable. With the proper tools, you'll be that much closer to making it in the world of online business.

The first on my list would be an obvious choice: Google Analytics. People don't generally know what Google Analytics can do for them, and if they did, well, let's say less online businesses would go down. What kind of things are we talking here? You can see how visitors find your website, what they do once they are there and how long they do it for. There are virtually no other businesses where you can say: "I'm making no money", and find out exactly why. If people always leave your site at a certain page, change the page - it is as easy as that. Another example: do you know what a bounce rate is? It's the percentage of visitors who leave your website without even looking at it. The higher your bounce rate, the worse for you Google ranking. If it's very high, you should change your home page, pronto. If you learn to use nothing else as a webmaster, at least learn how to master Google Analytics.

Second on my list is another free Google resource: Google AdWords. Now, even if you are thinking that you don't want to set up AdWords campaigns, hear me out. AdWords has ton of valuable sections for webmasters, specially related to keywords. You can see how valuable a new keyword will be, how hard or easy it is to get it well positioned in Google and how much it will cost in case you do decide to set up an AdWords campaign. You can also type in the name of your site and get ideas for keywords based on content, with an indicator of how many searches that specific keyword gets in each region you choose and what competition you are running up against for it.

Third on my list is a non-Google product. I'm talking about SEOmoz, an amazing website which is full of useful information for a webmaster. Spend long enough on SEOmoz and you too will become an expert in placing your website high up on search engine rankings. If you try to at least read their blog posts daily and apply the knowledge their experts and guests provide, you'll be pretty sure to make it as a successful Internet business owner. Not only that, but they also sell a great software for webmasters that couldn't be more complete. I'm recommending you start learning how Analytics works and then go on to this, which is even more informative and means a good jump in your business, but do subscribe to their daily blog posts.

If you become a full-timer, there are a few more sites you won't want to miss, but for me, these are the three pillars of any great webmaster or online business owner. Remember that all the information you need is already out there on the Internet, and you just have to know how to find it. Learning how to use Google Analytics and Google AdWords, and soaking in what SEOmoz has to offer is a great first step to success.



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