?? Visit Pierre Cardin Man-yee, President and Mr. Hu Zekai Mention of "counterfeit" in that no Stationery Producers do not feel helpless, so get to participate in the design stationery design competition issued a number of companies are afraid to open their own hastily designed new products. Why scary word? However, only he, Pierre Cardin Man-yee, Chief Executive Officer Mr. Hu Zekai, but smiled natural feel "fake" is ignorant and naive, ridiculous behavior. Encourage independent innovation in China Stationery manufacturers of "2006 China First Stationery Design Contest" on August 17 to pull down a building in Guangzhou final curtain, in assessing the site, I had the honor to interview as one of the judges of Mr. Hu Zekai (hereinafter referred to Wu total). Pierre Cardin Man-yee, Ltd. President Mr. Hu Zekai Stationery Design Contest is the first member of the Court of Final Review Author: Hu total Hello, you visit to Guangzhou, stationery design competition as a final asse ssment of the first member of the Design Competition on the stationery of the review, to the point of feeling it? General Hu: I am pleased to be invited were the judges, in particular, surprised to see a lot of personal creativity and benefit. We stationery future development path, that is to rely on innovations designed to help companies make a profit. The stationery industry is currently also still in the trend of blindly copying the trend of Korean stationery. The author: Can talk about the stationery industry, counterfeiting the status quo? Hu Total: We stationery business development for 20 years, only a few larger manufacturers such as gold years stationery, music and beauty, united and so have their own R & D center has its own design of a certain strength, the other almost in helping foreign OEM. Our designers are mainly produced by processing and manufacturing process is not deep enough, the lack of the cost concept, the product material, process, technology and oth er areas are also smaller than the developed countries. Hanfeng's popularity led to many small businesses is directly copied other people's appearance, or directly import the technology of others and then produce and sell it to consumers. Therefore, the development of stationery is always being led by the nose. I: So how to treat your own fake? General Hu: I am not afraid to counterfeiting, fear of innovation faster than others. Profits from the company's products is the innovative design. We are better than others, is constantly in a short time will be designed to commercialization, commercialization of higher profits much more naturally. In fact, the design is not patented large enterprises, small businesses, too, can have, because he does not need high cost. The new pricing of goods easier to make a profit and then cycle to the design in order to stimulate the design. We should not make general profit, that no one in profits, it will make, we have to make is that no other people to earn excess profits. Give a simple example that no people to imitation phone Why is it? No time to fake, useless, a new mobile phone just listed can be sold for 4,000 yuan, not two months, it can be dropped to 2,000 yuan, so you fake to market, people already out of second, third, first four generations, and pockets already bulging plug. I: Can you talk about first is how to create value? Hu Total: I just started when the company set up Iatan, only two people, one is me and one designer. First we put that target the international standards, and then fully conduct market research to understand consumer in the end like? In this way we keep in the design and production market. The funds to continue to put into production, I am not afraid of the products listed on unwanted, I produced 10 products, there is always a let consumers like it, then I can make it back, and then continue the design - manufacturing - market, This is a continuous loop process. So as a business leader, there must be international perspective and thinking, short-term profit can not be complacent. Need to put more attention on the international market, in addition to the introduction of international technology and foreign investment, but also should pay attention to high quality products, professional brand marketing and management, and constantly try innovative design concepts, improve intellectual property protection of this strong sense of brand building to achieve a more professional level, the brand for the future direction of the road lay a solid foundation! Author: Finally, what need to add? Hu Total: I'm only just share ideas, speaking really very simple, in the end to see who put it into action, who is likely to become a winner. In such a competitive market, the only means is faster than the others, Genghen, more accurate! Our stationery industry, one must stand up and lead our business, we want to taste, quality, reasonable price to the consumer penetratio n heart, slowly out of a style of their own stationery brand road, will carry forward the stationery industry ! " Author: Thank you, General Hu!
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