Brochure Design that Sells!

Brochures are the most traditional and effective medium for promotional purposes used by businesses globally. Of course, there are hosts of other ways to market your business, but brochures continue to be the most significant marketing tool. Designing brochures which strengthens your market presence is not everyone's cup of tea. There are numerous techniques used by creative designers to produce an appealing and well-designed brochure. Brochure design thus, must integrate the essential components which will help arouse the interest of your potential customers.

Designing the Front Cover: Create the front cover of your brochure as attractive and interesting as possible. It is the front cover of your brochure that makes the first impression on your customers and a unique frontal design will persuade them to know more. The front cover is the most significant aspect of your brochure which will make your customers look inside for content containing complete information about your company, products/services that you wish them to read.

An Exclusive Shape: If you have a look at the common brochures, you will notice that most of them have the same old three-fold or greeting card form. Design a brochure which looks different than the commonly used shapes making it look unique in style and form. You can go for a two fold type for creating a remarkable effect. Create a custom brochure design which does not look too traditional but appealing enough to lure your customers to look for inside content.

Keep the Content Lucid and Concise: After your potential customers have opened the brochure, they will now look for the informative content inside. Organize your inside content by using simple, lucid language that is easily comprehensible. The brochure design should not include too many colours. It may confuse your viewers. Use only two to three colours with precise and relevant information to attract your target audience. Make your content compact with short informative bullet points.

Use of the Appropriate Fonts: You can bring out your business style with the execution of appropriate fonts. It is better to use easily legible fonts for your business address and contact numbers. Do not use jazzy fonts for your contact details. It looks unprofessional. Try avoiding the most commonly used fonts such as Times New Roman. Experiment with other fonts like Century Gothic or Courier New for a fresher and smoother look.

Use of Images: Create a brochure design which has reasonable number of pictures, visuals or images in addition to the text. Remember that pictures speak louder than words. You can enhance the enthusiasm and curiosity of your viewers by integrating visuals that are appealing and help in arousing the customer's senses. Use of images will help your customers visualize certain essential information in the brochure.

A Strong Message: After adding relevant text, integrating visuals or images, it is time for your brochure designers to leave a strong message which enables your readers know what they intend to know. Write up a strong message at the end to persuade your customers to buy your products or services, briefing them on the essentials of your business.

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