Facebook will get 50 billion U.S. dollars valuation

Facebook review

August 21, according to foreign media reports, the "Fortune" magazine recently published an article saying the network version, Facebook when it will be listed, how to implement the monetization of user groups and other issues, the industry is still unknown. However, Facebook valuation in the end how much it has to guess it will soon reach 50 billion U.S. dollars. The following article content:

Secret financial situation:

Like many private companies do, Facebook tight-lipped about its financial position. Facebook had previously said the company began in September 2009 a positive cash flow. The beginning of this summer, Facebook announced that its stations are now over 500 million users. In addition, Facebook continues to launch new business, earlier this week, Facebook announced the launch of a new location-based features. However, this new location features revealed how profitable this issue, Facebook CEO Makezhake Berg (Mark Zuckerburg) has remained silent, refused to give details.

Nevertheless, all these can not stop speculation that the Secretary of the valuation Facebook's footsteps, but also no longer prevent the large scale investors to buy Facebook shares, thereby hoping to market to obtain high returns. According to industry speculation, Facebook in 2012 initial public offering (IPO).

Income:

According to recent eMarketer research report, Facebook's revenue this year will reach about 1.3 billion U.S. dollars, almost 2009, the research firm forecasts double the amount of 665 million U.S. dollars. Despite the rapid growth of Facebook revenue, but according to data from comScore, Facebook page ad price only 0.56 U.S. dollars per thousand, well below the industry average level of 2.43 U.S. dollars. Second Shares According to statistics, Facebook year average revenue per user was only 2.6 U.S. dollars, this is well below Google's 18 U.S. dollars and America Online (AOL) of 12 U.S. dollars.

According to Compete's data shows that in July this year, Facebook users visit sites more than Google, the number of parties were not long ago and 3.161 billion to 3.152 billion. Nevertheless, the industry's ability to Facebook users through a huge profit groups and lingering doubts. However, the need to be concerned, including other Internet companies including Google and Facebook all have similar initial experience, Facebook can be very easy to promote the growth of revenue per user.

Facebook had previously said the company does not rush to IPO, but this attitude does not stop outside of suspicion: Facebook valuation in the end how much? Facebook in the end worth?

Valuation has exceeded 30 billion U.S. dollars:

Facebook already two private trading stock market laptop battery, these small markets to help investors who primarily invest in gold companies with the wind. These transactions are not open, due to a lack of liquidity of the stock, so the outside world the true market value in determining aspects of Facebook becomes exceptionally difficult. According to market research Next Up Research said that according to Facebook in SharesPost stock market trading volume of view, the occasion of the beginning of this year, investors estimate Facebook market about 11.1 to 12.5 billion U.S. dollars between. The Bloomberg today it is predicted, Facebook currently valued at approximately USD 24.9 billion.

According to Facebook shares traded fund private brokers EB senior analyst Cork (Larry Albukerk) said that some transactions that are consistent with the higher valuation for Facebook, he said: "There are some large skilled body investors in accordance with the valuation of 30 billion U.S. dollars to buy Facebook shares. "

The private market volatility:

However, Facebook's market value in the private market also have been volatile, Facebook's investors already know this. October 2007, Microsoft's valuation of 15 billion U.S. dollars in accordance with the acquisition of Facebook stake. In early 2008, Li Ka-shing has invested in the same valuation of Facebook. However, the valuation of 2009, Facebook began to fall, the Russian investment company DST in May 2009 under the 100 billion Facebook valuation to invest 200 million U.S. dollars.

These might be the market value of private investors, the consequences of hasty assessment of Facebook, or Facebook is really like Google early as attractive to investors, is still unknown. Facebook, the number of users has reached 500 million, or about one-fourth of the number of global users, but YouTube's situation, the number of users is only a part of the company reflect the true value of one of the conditions.

Advertising has the potential to:

According to eMarketer analyst Debra Williamson (Debra Williamson) said that with the transformation of business strategy, Facebook the next few years may be more effective in achieving the monetization of user groups, that is effective through a large number of users to obtain profits. While Facebook currently more than half of revenue came from the successful operation of self-advertising platform, but Facebook's future is still at large brand advertisers, these big advertisers want to reach more consumers through Facebook, they would be willing to pay higher advertising costs. Currently the world's largest advertiser Procter & Gamble has been increasing interest in Facebook created, other big brands will follow from.

In addition, Facebook users in the foreign markets will be rapid growth, which is to attract more brand advertising will play an important role. Finally, while Facebook already has a large number of user groups, and its subscriber growth rate has also more than Google. According to the latest estimates, Facebook in 2009, the number of users increased by as much as 150%, while Google is up about 40%.

Promote the growth of average revenue per laptop battery user:

For now, although Facebook will shortly be unable to raise the average per user sales but where growth rate of the number of users may be Shi Qi's valuation in the coming years break 50 billion U.S. dollars. Currently, the industry is expected next year Facebook will reach 1.8 billion U.S. dollars income, this is expected to have is based on its from 600 million to 700 million users face too. Google a market capitalization of 150 billion U.S. dollars, but the only difference between Google and Facebook is that the average revenue per user. If Facebook's revenue per user to a level similar with Google, then Facebook's value to more than 150 billion U.S. dollars.

Facebook's business model will play full potential when, in fact, this problem does not cause illness. When Facebook decided to be listed, then it certainly will be favored by the market. Investors would probably pass found Facebook's initial public offering, Facebook shares surged after the listing of the speed will not have been listed on Google. Many investors in Google shares soaring lost a lot of investment opportunities, this is not, Facebook's market will provide them an opportunity to make up.

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