Top 5 Bad Ideas For Website Design

As website designers we know the ins and outs of good design....but our clients may not be so in tune. Clients do not know about Firefox, pop ups, and SEO. They just know they want their site to have a lot of sparkle that gives them exactly what they want when they visit a site. However uncool in the real world, their idea of their website is the best idea they could have come up with.

Clients usually have a general idea of what they want before they ever call a website designer. They browse their competition's websites to see what they can use or improve upon. Trust me, I have heard some crazy ideas about what a client wants. Even though we give our clients free range over a project, we have to stop them sometimes because their over-the-top ideas can hurt their website, their business image, and even my company's image. If their website looks cheap and over-the-top, we can lose business because our name is associated with their design.

Below I have complied a list of the worst things for a business to do for their website. If you have a customer that wants any of the following items then you should point out the cons of the item. You can use our list below for some quick tips.

Of course you will have some customers that just don't get it and want their website the way they want their website. With clients like this you have a few options, make it and don't put it in your portfolio, give them little input about the design, or just refuse to do their site (you lose money, but you save face). If you choose to refuse their business you NEED to explain to them why you are refusing them. This might keep them spreading bad press for you or it might even change their mind about their ideas.

Simple, Yet EffectiveLets discuss the things to do before we get into the things to not do. Make the site navigation easily recognized and easy to use, make the site visually pleasing, and lastly make sure it is error free. Simple enough, so now lets get down to the best ways to make visitors give your clients website a thumbs down.

Always Over the Top, Never Over the CompetitionNow lets begin the bad ideas they have collected from clients. Clients are usually pretty easy to change, but sometimes you just have to work with their "bad" idea or face losing a customer. You just need to explain to them that an over-the-top website will not generate visitors, but could turn them away. Here is what to avoid or point out as a bad idea early in the design process.

1. Music On LoadThe one thing that I hate the most is music that automatically loads when you visit a website. Usually in this case I just move on to the next website....as do most of the visitors. I listen to my own music when I surf the internet so I hate when a web site's music blasts through my headphones and screws up my vibe. Sometimes that can throw off my design process because I was jolted out of my groove.

Most people that do not just leave the website turn the music off via the website stop button of their system volume. This part is even trickier when their is no stop button for the music (embedded background music, not a player). Clients make this mistake the most and you need to let them know that this is a bad idea because not all of their visitors have the same taste in music.

On the other hand a band or musician website may have music that automatically plays. I still recommend against it, but usually the visitors of band or musician websites are looking to hear their music, so I think that having a player is great, but playing music on page page load is a big NO NO.

2. Site Designed For One BrowserSince the beginning of the internet their has been one major browser that everyone associated the internet with. Now it is called Internet Explorer. Some people think that IE is the internet, they have never heard of Firefox, Opera, or Safari. Boy are they missing out.

A good designer should already know this but some clients may not....don't design for one browser and leave the rest hanging. A lot of internet users are learning about other browsers through trial and error and if you do not design for their browser of choice then you may lose out on getting them a new visitor. Using the "Best Viewed In [insert browser name here]" link is not only a slap in the face of a potential visitor, but you are saying your website requires them to download something (some people take this as a virus download and quickly leave).

Bottom line, websites are meant to be dynamic, to be inviting for visitors. If you limit your browser capabilities then you limit your visitor base.

3. ALT Text Missing From ImagesDo this for people who cannot see. The ALT tag is a great help for them and shows that you actually care for your visitors rather then just the people you can see. Also for all your SEO purposes, Google and Yahoo love ALT tags.

4. Automatic Pop ups / Ads Overtaking the PageSpammers have created a bad taste in the mouth of anyone who uses the internet. Every time I see a pop up I find the X and close it without even reading it....if I wanted to subscribe to their newsletter I would find it and use the subscribe form.

First lets discuss the automatic pop ups. Most pop ups are blocked by browsers for the simple idea that people DO NOT like them. There is a million reasons why to not have a pop up on page load, but here are some of the ones that stand out the most for me:

Ads on a page may be a great source of income for some people, but to many just makes your client a spammer. If they have an ad blinking on very square inch of unused page then they are a spammer, but the worst kind, they spam their own visitors. A big turnoff for a lot of people are ads the are required before proceeding to the content they originally wanted to see. They are making their visitors jump through hoops to see their pages....if I was the visitor, their site would make it on the DO NOT VISIT list and their income will hopefully drop. Help them see the error of their ways and remove the ads, or atleast display them in a subtle fashion.

5. Bad Site NavigationAlways make sure to have good site navigation on your client's website. Bad navigation is what can make or break a website. No matter how good their content is, if their visitors cannot find it then it does not exist. Always include breadcrumbs so that a visitor can find their way back to a page or to the home page. Make your client's visitors interaction as easily as possible.

ConclusionIn conclusion, designers know the way to design a good website. If you are having a client tell you what to do even though you do not agree with them you need to let them know. Tell them how it would hurt their website in the end and could hurt their business. Hopefully they listen to your opinion.

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Website Design

As more and more businesses depend partially or fully on their online presence to sell their products and services, website design is gaining more and more importance. A business website serves as its display window and, like a good or bad display window, can automatically draw customers to take a closer look or turn them off with one glance. Maximizing your website to look great, be user friendly, efficient and have a speedy loading time is therefore of utter importance.

As answer to businesses need for a good website and other web services, IT companies providing custom web design services are cropping up.

Web development is however evolving in such a fast pace with hundreds of technologies involved that many small web design companies in the US find that they cannot handle all the job orders. Because of this, more and more web design companies in the US are actually relying on outsourcing to handle the load and cut their expenses at the same time. Without access to the manpower, skills and expertise provided by outsourcing, many web design companies will find themselves unable to take on many projects and contracts resulting to a significant loss in revenue.

Web design and development companies can handle outsourcing two ways. One way is to set up a business with US manager but with all the other labor fully outsourced. Another way is to simply outsource projects or specific parts of projects that might pose as a problem for the company or that the company couldnt handle because of its present workload. However, much a company depends on outsourcing, one thing is for sure, it is that the company gets to save money whenever they outsource.

Web designers in the US cost around $75 to $125 per hour. Outsourcing saves lots of money since the rates are usually on a per job or per page basis instead of an hourly basis. This per job and per page basis usually includes all the custom graphics design, animations, editing, enhancing, Java applets, and other features needed. This is a big deal since specialized jobs in the US will entail additional expense. For example, in the US, paying a graphics expert can cost as much as $80 per hour.

Now, if a client wants to have some flash animation on his website it could cost up to a few hundred dollars just to create that one animation. This will increase the project expense and thus be an additional cost to the companys customer. On the other hand, US based companies can save as much as 80% on labor costs when it is fully outsourced. This is possible since salaries in the countries where jobs are outsourced are usually dismally low compared to salaries in the US so that, even what is seen as cheap labor to US businesses is seen as a good paying job by the designers. This is important since being satisfied with the compensation affects the quality of work. Not only can businesses expect low costs in outsourcing but quality work as well.

Another advantage of outsourcing is the additional business control it provides. Although cost is still the main benefit of outsourcing, an increased control and a marked increase in business processes is very important. An Accenture survey of more than 800 American and European executives show that there is an improvement in business processes in as early as the first day of outsourcing with the levels of control increasing over a period of time. Improvements were most notable in the areas of ability to plan, operational reliability, and rapidity of implementation of new strategies. Outsourcing works because it brings with it a wider range of experience and more insights to get the job done efficiently and well.

Many US companies choose to outsource their business to India and other Asian countries as well as to some European countries. However, outsourcing to South American countries like Colombia and Venezuela, though not yet as popular as India, are gaining popularity and are proving to be more advantageous for many businesses.

The first benefit of outsourcing to Colombia and Venezuela is the cost. Cost is the very reason why businesses choose to outsource. Although it is already proven that outsourcing to India is way cheaper than hiring US based IT companies to do the job, it is actually even cheaper to outsource in Colombia. According to David E. Gumper, a managed developer in India costs as much as $3200 per month compared to $1000 per month in Colombia. The large discrepancy in cost for a managed developer is proof enough that outsourcing in Colombia and other South American countries is more cost effective. Note however, that the rates quoted above were for 2004 and both are expected to have increased by this year. If Colombia is cheap compared to India then undoubtedly Colombian rates are almost incomparably cheap compared to that of US rates. Saving a few thousand dollars is a big deal especially for start up businesses since the money saved can go to other capitalization needs.

Another advantage of outsourcing to Colombia and Venezuela are the countries' time zone. Of course, a US based company will have a nearer, if not the same time zone as your business. However, if you decide to outsource to Asia, the time zone difference is very pronounced with as much as a 13-hour difference. Though time zone difference does not affect the quality of work, it can affect communication between you and your web developers. Being on the same time zone makes it easier to contact each other during business hours so that issues can be easily talked about, addressed, and solved before they turn into problems.

It is advised to never ever outsource to a company that exhibits poor English skills both spoken and written. Remember that the Internet depends mostly on written communication so it makes no sense to hire a company to do your website and end up having to edit everything in the content. Even if the project you outsource is only graphical, good English skills are still necessary to ensure that they understood the instructions well to avoid the hassle of revisions in design. Since most Colombians and Venezuelans speak perfect English, this shouldnt pose as a problem.

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Dear Website Owner, Are You Hiring a Seo Company?

Dear Website Owner,

Are you contemplating hiring a SEO company for handling your websites promotion? How do you know that the consultant you hire will do the best job possible? Are you sure that you are not attracted by his/her rock bottom prices and too-good-to-be-true promises rather than credentials or portfolio?

The rapid growth of SEO industry has spawned many SEO consultants and companies almost overnight. Suddenly we see people who only know how to send link exchange requests proclaim themselves as SEO consultants! For such people building links is all that is to SEO. They do not know other more relevant aspects of SEO nor do they even bother to.

Similarly, most of the business owners now have a website. But when it comes to harnessing the power of website for greater sales, they are clueless. Few technologically adept website owners do know about SEO but fail to understand how SEO can help them in their business. For them SEO is some form black magic which can magically propel their site to the top of the search results. Unfortunately, many of these fall in to the trap of incompetent SEO companies who misguide them for their personal gains.

This has posed a grave threat to the reputation and even survival of the entire SEO industry. Suddenly, SEO consultants are getting all the negative publicity. We SEO companies and consultants should share the major portion of the blame. But, I am of the opinion that website owners should also be held responsible for the current mess. Most of the website owners hire SEO companies who quote the lowest and promise the most ludicrous results. If as a client you do not check the credentials of the SEO Company you are going to hire then you are bound to regret your decision soon. If a SEO consultant promising the moon at dirt cheap prices doesnt alarm you then what will?

SEO is an elaborate process which takes months of consistent work, both on and off the website. As much as it is aimed at search engines, it is equally important for the overall usability and user experience of the website. I am sure that my last sentence must have spooked you. How is SEO related to usability? SEO consists of on page optimization and off page optimization. On page optimization means how to make a website, search engine and user friendly. When Google publishes its SEO recommendations, they are just not for the benefit of their search crawlers but also for users of the site. You can bet that when you interview the SEO consultant during the hiring process and ask him about the link between SEO and usability, he will be stumped.

Any SEO campaign should start with on page optimization which is mainly about what the site is all about. A good SEO consultant makes sure that each page of the website should explain what it is about with the use of keywords and phrases in the title, Meta tags, content and other tags.

The other part of SEO is off page optimization. This involves making sure that the internet is talking about you. In the real world you know that you are popular when you are all over newspapers, TV and radio. Similarly, on internet if other websites mention your website and link back then it means your website is popular. When websites link back to your website, it is considered as a vote for you. This vote is highly valued by search engines and is factored in while calculating a websites ranking in search results. On page optimization is all about making other websites link back to you. This can be done in many ways which are behind the scope of this article.

A website owner should ask any SEO company on how they will go about these two activities and their timelines. Success in these two activities will decide if your SEO campaign gets you the desired results or not.

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Once you've found that great product that you want to sell you'll need to determine what shopping cart software you'll use. Shopping cart software is going to be the way that visitors can view your products and descriptions, ultimately completing a purchase once they've entered the billing and shipping details.

There are 100's of options in regards to shopping cart software so please take the time to read through through these Shopping Crat options which are entirely FREE!

ZENCART is a free, open-source cart application based on the very popular OSCommerce application. The developers of ZenCart set out to make it easier to install and use for non-tech-types. ZenCart lets you spotlight specific items in your store, making it very useful for product promotions. The three-step checkout process is easy to understand and use.

PhpSHOP is another feature-laden free shopping cart program. Also based on OSCommerce, this cart is also packed with features, and is easy to install and maintain.

MyMarket

Is a very simple, free shopping cart. Of the three open-source carts listed here, MyMarket is by far the easiest to install and configure. The customer interface is uncomplicated and easy to navigate. This is a great cart for beginners, but it may not have enough features for complicated online stores.

StoreFront will build your online shopping cart from the ground up. They offer a toll-free support line and many different support options. If you want to outsource the entire shopping cart portion of your site, StoreFront may be right for you.

Another aspect of building an online store is accepting payments. Since you're just starting out you'll want an affordable option such as Pay Pal. There is no monthly fee associated with Pay Pal and you only pay if you make a sale. A true merchant account that accepts credit cards have monthly fees associated with them even if you don't sell a thing so this is something that you'll probably want to consider once you've established your website and are seeing a decent amount of sales.

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A Product: This is the most important. Where there is no product, there is no need to market. You need to have a profitable product - whether it was created by you or someone else - to sell. The internet marketplace is flooded with products and product variations, so you really need to fully understand what you are selling and package them well. Also, make sure you know how to source for a steady supply of the product so as not to disappoint your customers when there is an increase in demand and supply.

A Website or Blog: Actually, you can start selling products online without a website or blog. You could make use of forums and social media sites like facebook. But for professionalism, you need to have your own website or blog. A website is like an online shop or store where you gather, market, and sell your products from. So first of all, you need to register a domain name (yourname.com) that effectively reflects your business. is short, and easy to remember. Once you have registered and hosted it, you will need to build and design it. If you do not know how to design websites, it is better to hire a professional website designer. Since your entire online business will be based on this website, your website needs to look unique, well-structured, easily accessible, and search engine optimized. This will make you stand out and above your competitors. Also, if your website designer does not know how to design attention-grabbing graphics, you can as well hire a web graphic d esigner to do that for you. Your graphics should be designed to fit your market niche. If you don't the money to spend for a website, you can as well use a blog site, to showcase your products online. Some websites like wordpress and blogger offer free blogs. Click on any and sign up for a free blog. Of course, if you are confused on how to go about it, you can contact a professional blogger to guide you through.

Shopping Cart: A shopping cart is optional at the early stage of your business but very necessary if you want to expand your product-base. There is lots of shopping cart applications online. Search for them, try a few trial sales, and then install the one that best suit your needs.

A Payment Processor or Merchant Account: Accepting credit cards is a must for online commerce. If you decide to go for a merchant account, you will need to decide how you plan to process payments, either real-time or offline. Most online buyers expect to pay with a credit or debit card. I recommend you use paypal as your merchant. But for those in Nigeria, you could use fastecash. They are both pretty easy to set up and use. However, you can search online for other companies that offer merchants accounts and payment processing. Most merchant account companies will charge a discount rate on your transactions.

Marketing and Advertising: Marketing your website or blog is very important if you want to be successful selling products online, so I will advise you learn all you can about internet marketing. Internet marketing can help you generate loads of traffic to your website and blog, and before you know it, you are getting leads and making sales. But if you don't have the time to learn or market your website, you can hire a company that specializes in internet marketing to help you market, advertise, and promote your website.

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